Category Archives: Social Media

Why businesses give up on Social Media can be summed up in just one acronym: ROI. When I spend thirty dollars per day advertising one of my products on another website, I can look at the immediate results of seeing … Continue reading →

The past holiday season was perhaps the biggest showcase of the year for advertisers in Lebanon and the Middle East. During which, many brands hope to improve their social media marketing efforts in order to take advantage of the many … Continue reading →